Pay-per-click (PPC) advertising is a popular marketing strategy used by businesses to drive traffic to their website and increase their revenue. However, not all industries can benefit from this advertising method equally. Some industries may have a harder time with pay per click Google ads, including those in the legal services, healthcare, education, non-profit, and aesthetics industries.

1. Legal services: Legal services, such as lawyers and law firms, may have a harder time with pay per click Google ads due to the high cost-per-click (CPC) of keywords in their industry. Legal keywords are some of the most expensive CPC keywords, with some costing up to $100 per click. Additionally, legal services often have strict advertising regulations and requirements, making it more challenging to run effective PPC campaigns.
2. Healthcare: Healthcare is another industry that may struggle with pay per click Google ads. Healthcare keywords, such as “health insurance” or “healthcare providers,” are also some of the most expensive keywords. Furthermore, healthcare is heavily regulated, and PPC ads for healthcare services must comply with strict rules and regulations.
3. Education: Education is a vast industry that includes both public and private institutions, and as such, there is a lot of competition for keywords. Educational institutions may find that they need to bid on multiple keywords to reach their target audience, which can become expensive quickly. Additionally, educational institutions must comply with strict advertising regulations to ensure that they are not making false or misleading claims.
4. Non-profits: Non-profits may also find that pay per click Google ads are not the most effective way to promote their organization. Non-profits often have limited budgets, and the high cost-per-click of keywords can quickly eat away at their advertising funds. Additionally, non-profits must ensure that their advertising is ethical and complies with regulations surrounding charitable organizations.
5. Aesthetics: The aesthetics industry includes businesses such as salons, spas, and cosmetic surgeons, among others. While PPC advertising can be effective in promoting these services, the industry is highly visual, and aesthetics businesses often need to showcase their work to attract customers. This can be challenging through PPC ads alone, as they typically consist of text-based ads rather than visual content.
6. Real estate: Real estate is a competitive industry, and keywords related to buying or selling property can be expensive. Additionally, real estate PPC campaigns require a lot of customization and targeting to reach the right audience, which can be time-consuming and expensive.

In conclusion, while pay per click Google ads can be a powerful tool for many industries, some may find it more challenging to run successful campaigns due to high CPCs, strict regulations, intense competition, and the need for visual content in aesthetics. It’s essential to consider these factors when deciding whether PPC advertising is right for your business and to explore other marketing strategies that may be more effective.