Case Study: Home Renovation Company Website Traffic & Leads Growth
The Challenge
A well-established home renovations company was struggling to gain visibility in a competitive local market. Despite a solid reputation, their online presence was not generating enough organic leads. A comprehensive marketing audit revealed a baseline score of 62%, indicating significant opportunities for improvement in their digital foundation. Their SEO performance, in particular, was underperforming with a low initial score of 31% and poor keyword rankings. The business was ready to invest in a strategic solution to turn their website into a powerful engine for growth.
Our Solution
We implemented a targeted, six-month marketing strategy focused on holistic digital improvement. Our approach went beyond simple fixes to address the core issues hindering their online performance:
Foundation Repair: We conducted a thorough technical audit to identify and rectify all issues, including illegitimate interactions, low-quality backlinks, and broken links.
SEO Optimization: We implemented a robust SEO strategy that included a combination of on-site and off-site tactics. This involved creating high-quality, relevant blog content and a strategic backlinking campaign to build authority. We also performed a deep-dive into keyword optimization to ensure the site was targeting high-value search terms.
Listing and Reputation Management: We streamlined and corrected online business listings to ensure consistency and accuracy across all platforms, while also leveraging their strong existing online reputation to boost their overall score.
The Results
The strategic partnership yielded significant, measurable results in just six months, transforming the company's digital footprint from a weakness into a key asset for growth.
Overall Online Score: The client's total digital presence score jumped from a "Good" 62% at the baseline to an "Excellent" 81% in month six—a 30% increase.
SEO Performance: The SEO score more than doubled, soaring from a baseline of 33% to an impressive 80%, placing it firmly in the "Good" category.
Organic Traffic & Leads: The efforts led to a substantial increase in organic traffic, with a 47.4% increase in leads generated directly from our efforts. The company's organic clicks saw a significant increase over the six-month period. Additionally, we successfully ranked the client for dozens of new, high-value keywords they had not previously ranked for, including "kitchen remodel ideas" and "bathroom renovation contractors," helping to capture new, qualified leads.
Geographical Ranking: The company's Google Georankings saw a significant improvement, with their business now appearing more prominently on local map searches, directly connecting them with customers in their area.
This case study demonstrates the powerful impact of a comprehensive and data-driven marketing strategy. By focusing on fundamental improvements and consistent execution, we were able to deliver a profound and measurable return on their marketing investment.
Partner with Market Minds Creative
Are you ready to see similar results for your salon or beauty business? Market Minds Creative specializes in crafting bespoke digital marketing strategies that deliver measurable growth. From comprehensive SEO and targeted advertising to innovative cross-channel campaigns, we're here to help your brand thrive and attract more high-value clients.
Contact us today for a free marketing evaluation and discover your path to digital success.
